Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Do Loyalty Marketers Have a Handle on Digital Transformation?

  • July 20 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Digital transformation initiatives are viewed as positive forms of customer engagement for loyalty marketers, yet according to a new study from Dell, most companies don’t realize the extent to which their own business is digitally...Read More

Customer Loyalty Booming at Choice Hotels International

  • July 19 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Robert McDowell, Chief Commercial Officer at Choice Hotels International, told Loyalty360 that from a loyalty program new membership perspective, 2016 has already exceeded the totals from 2014. “We’ve been looking at member rates and...Read More

Great Customer Experiences Begin with The Voice of the Customer

  • July 19 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In the new book, IGNITE: Setting Your Organization’s Culture on Fire with Innovation, co-authors Randal C. Moss and David J. Neff explore the roots of innovation and how to change an organization’s culture to embrace it, define...Read More

RewardOps Targets Fulfillment Among Loyalty Marketers

  • July 19 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Azim Esmail, founder and CEO of RewardOps, believes that his company has something unique and significant to offer loyalty marketers. Esmail participated in a Q&A with Loyalty360 to talk about his company that launched in early 2013.Can you...Read More

Silvercar Revs Up Customer Engagement Efforts With Troy Aikman

  • July 18 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Silvercar, the next generation car rental and shared mobility company that launched in February 2012, is looking to take a giant step forward when it comes to customer engagement and brand recognition. The company recently announced that Hall of...Read More

New Footwear Brand a Slam Dunk Customer Experience for Kmart

  • July 18 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Kmart is hoping for a slam dunk customer experience as it partners with Risewear to launch a new lifestyle athleisure brand of maximum performance footwear via “The Rise™ Challenge” – an epic parking lot slam dunk contest...Read More

Red Lobster Dives Into Loyalty Program Arena

  • October 31 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Red Lobster, the world’s largest seafood restaurant company, has never had a loyalty program, until now. Following highly successful testing in Colorado, then Arizona and Wyoming, Red Lobster on Monday unveiled its new app-based loyalty...Read More

Customer Loyalty Starts With Simple Promise at Advantage Rent A Car

  • October 31 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In the recently released Temkin Loyalty Index 2017, Advantage Rent A Car earned the highest TLi (Temkin Loyalty Index) in a study that examined the loyalty of 10,000 U.S. consumers to 329 companies across 20 industries. Loyalty360 talked to...Read More

What Does the Future of Rewards and Customer Loyalty Look Like?

  • October 31 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

That was one of the questions posed to Virtual Incentives CEO Jonathan Price during an engaging interview with Loyalty360. Price, who participated in a compelling interview with Loyalty360, offered some eye-opening views on the future of rewards...Read More

What Does Amazon-Whole Foods Partnership Mean for Loyalty Marketers?

  • October 30 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

When Amazon acquired Whole Foods earlier this year in an all-cash transaction valued at approximately $13.7 billion, it certainly enlightened many loyalty marketers as to the clear convergence of the digital and physical commerce worlds...Read More

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