UMBC’s Historic NCAA Tournament Upset Makes for Major Customer Engagement at Little Caesars
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Before the start of the NCAA Tournament, Ed Gleich, Senior Vice President of Global Marketing at Little Caesars, said the following: “If a crazy thing happens and there’s an upset, it’ll be a big score for pizza lovers. And if the No. 1 (seeded) teams prevail, fans can still catch a great deal at Little Caesars with our high quality, HOT-N-READY Lunch Combo for just $5. Either way, customers win!”   Guess what, Ed? The ultimate NCAA Tournament upset occurred on March 16 when 16th-seeded University of....

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