Loyalty360 Member Profile

During the May 26 session titled, “Today’s Personalization is Broken. Learn the Breakthroughs that Work!” at the 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, Ernan Roman...Read More

What brand wouldn’t want Shaq to be its national brand advocate? Well, The General Automobile Insurance Services did just that. The General, an expanding auto insurance company known for its diminutive cartoon mascot and spokesperson...Read More

After Dunkin’ Donuts launched its mobile app in 2012, the attendant success from that formed the basis for the DD Perks loyalty program that began in 2014. But, as Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin&rsquo...Read More

Karen Leland is all about helping brands build better strategies that connect wholly to the customer experience. In her keynote session on May 25, which was titled, “Mapping a Branding Strategy that Harmonizes with the Customer Experience...Read More

Officials at Wizard World, the producer of Comic Con events across the nation, wanted to better understand and motivate their already devoted, yet fragmented fan base. As a result, Wizard World revolutionized customer loyalty in the event industry...Read More

The San Francisco 49ers organization has garnered considerable hardware during its illustrious history, being the first NFL franchise to win five Super Bowls (which occurred in January 1995), but on Wednesday at the 9th Annual Loyalty Expo...Read More

The Ryder RedZone B2B loyalty program, which launched in November 2014, surpassed 20,000 members last October. Ryder, the well-known operator of transportation supply chain management products and various rental truck services, has found that the...Read More

Enhanced customer expectations have led many brands to consider and implement customer loyalty programs that can help glean greater customer insights that can be leveraged for effective personalized engagement.Loyalty360 CEO and CMO Mark Johnson...Read More

Regal Cinemas launched its Crown Club loyalty program in 2001 and, while it recorded reasonable growth during the ensuing years, it remained passive and did not fully engage customers. The brand challenge became how to drive attendance, box office...Read More

When Candace Payne of Texas recently posted a video on Facebook Live, after buying an electronic Chewbacca mask at a local Kohl’s, it appeared to be innocent and charming. But, Payne’s hilarious reaction to herself putting the mask on...Read More