Data and customer loyalty seem to go hand in hand for brands, but sometimes it’s much more difficult to seamlessly integrate all the ingredients for an effective and impactful business strategy.
Loyalty360 talked to Excentus CMO Jeff Hassman about this compelling and very important theme.
How can customer data drive both a loyalty and business strategy?
Hassman: Customer data should be the fuel that drives every business. It provides the insights
needed to segment customers and target offers and programs for a higher....