Loyalty360 Member Profile

Customer experience is viewed as a significant piece of the overall customer loyalty puzzle. Loyalty marketers understand this point all too well. The challenge, though, can be executing and delivering on this promise to customers. Loyalty360...Read More

Rebuilding trust and expanding brand loyalty are two priorities for Wells Fargo. At the end of August, Wells Fargo completed an expanded third-party review of retail banking accounts covering 165 million accounts over a nearly eight-year period. ...Read More

Nutrisystem CMO Keira Krausz referred to it as “content suspicion” when she spoke to Loyalty360 about how customers are changing. “For years, consumers have been bombarded with information,” Krausz explained. “Lately...Read More

Loyalty360 talked to Julie Bustos, senior vice president of Technology Services at The Lacek Group, about how loyalty marketers can grow customer value and increase customer marketing performance through enhanced relevance and expanded reach.How...Read More

Amazon has always been innovative, to say the least, and its latest initiative caters to teenagers. Amazon introduced a convenient way for teenagers 13 through 17 years old to shop on Amazon with their own login. For the first time, teens can...Read More

Officials at Boston-based B.Good, which has 54 restaurants (including Canada and Switzerland) in MA, CT, R.I., N.Y., Maine, N.H., VT, N.J., N.C. VA., and PA, with plans to open 10-15 new restaurants before the end of the year, take pride in their...Read More

Can loyalty marketers adapt their strategies to spark customer engagement through interactivity? Loyalty360 will examine this topic when it hosts a webinar on Thursday, Oct. 19, 2017, at 1 p.m. EDT, titled, “Supercharge Your Videos With...Read More

In the automotive industry, more than half of dealership gross profit margin goes to payroll, which means the impact your employees can have on your customers and on your culture can be significant. According to the 2017 Cox Automotive Dealership...Read More

Officials at Best Western Hotels & Resorts have the utmost pride in their award-winning loyalty program, Best Western Rewards® (BWR®).  To exemplify that pride, they issued a ‘throwdown’ to competitors framed by a...Read More

Data and customer loyalty seem to go hand in hand for brands, but sometimes it’s much more difficult to seamlessly integrate all the ingredients for an effective and impactful business strategy. Loyalty360 talked to Excentus CMO Jeff...Read More