Loyalty360 Member Profile

Starting in 2010, a new generation of millennials became the largest group of consumers for fast-food and fast-casual restaurant businesses. All market players, including Pizza Hut, started to focus heavily on building their customer loyalty and...Read More

That is one of the questions Loyalty360 posed to Carlos Dunlap-Beard, vice president, loyalty solutions, Snipp.So much attention is given to customer loyalty and B2C programs, but how is customer loyalty shaping the success of B2B programs?Dunlap...Read More

For Target officials, the Dallas/Fort Worth area offers historical significance to the discount store retailer. Revamping the store shopping experience and physical appearance is a worthy investment. In fact, that worthy investment is $220 million...Read More

Digital banking was widely viewed as a burgeoning customer engagement vehicle for financial institutions. But, this year a study showed a decline in customer satisfaction and brand loyalty accompanying digital banking. In fact, in this day and...Read More

Dr. Kenneth Sanford, U.S. lead analytics architect with data science company Dataiku, believes that the better loyalty marketers understand their customers, the better chance they have of retaining them. Sanford told Loyalty360 that loyalty...Read More

Delivering a seamless, integrated customer experience online and via mobile is an overarching mission at Citizens Bank. To achieve that seamless, integrated customer experience online and via mobile, Citizens Bank has partnered with Bottomline...Read More

Customer referral programs are seeing considerable growth due to changes in buyer behavior, which has created an urgency for companies to reach and influence buyers in a different way. That is a central theme in Amplifinity’s paper, &ldquo...Read More

As the grocery segment heats up against the backdrop of a price war competition, online behemoth Amazon dropped a bomb on the industry just four days ago: It acquired Whole Foods in an all-cash transaction valued at approximately $13.7...Read More

Five days ago, Kroger−the largest U.S. supermarket chain by revenue and the second-largest retailer (behind Walmart)−saw its stock tumble to its largest one-day loss since 1999 after its same-store sales dropped for the second...Read More

When members evaluate and interact with loyalty programs, the experience is unequivocally the main river of satisfaction. Loyalty programs are among the largest drivers of brand choice as consumers assess their program experience on elements...Read More