Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Customer Engagement at Domino’s Pizza: “How Quickly We Can Get Them What They Want?”

  • August 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, was the first pizza company to launch a pizza ordering skill on Amazon Alexa last year. Now Domino’s is taking that skill to the next level to offer a...Read More

Impactful Employee Engagement Helps Boost Customer Engagement, Brand Loyalty

  • August 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Impactful employee engagement holds the key to transcend a company, permeating its intoxicating powers among associates, thereby boosting customer engagement and brand loyalty. At Medallia, this is a way of life as company officials work with...Read More

Loyalty360 Webinar Examines How Social Media Can Drive Impactful Customer Engagement

  • August 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Social media is a burgeoning topic among loyalty marketers, especially as it relates to driving impactful customer engagement. Loyalty360 and Strativity Group will co-present a webinar titled, Loyalty360 CMO Challenge Report: Promise and...Read More

Salesforce Keeps Eye on Consumer Success to Trigger Customer Engagement

  • August 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Keeping your eye on the prize, or in this case, customer success is a key for Keith Pearce, vice president of product marketing at Salesforce. Pearce is responsible for the messaging and the positioning of the company’s service cloud...Read More

Fitbit Prides Itself on Driving Behavioral Change, Brand Loyalty

  • August 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Fitbit CEO James Park is very proud of his company’s ability to drive customer behavioral change that, ultimately, can lead to brand loyalty. “At Fitbit, we understand that health and fitness is incredibly personal and there is no one...Read More

Auctions Newest Addition to Wyndham’s Award-winning Loyalty Program

  • August 03 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Auctions are the newest addition to the award-winning Wyndham Rewards loyalty program. Wyndham Rewards auctions launched on July 26 with 35 packages and experiences from Wyndham and partners like Caesars, Six Flags, and LEGOLAND. Auction items...Read More

Is Hut Rewards the Most Rewarding Loyalty Program in its Category?

  • August 03 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Pizza Hut has now joined the loyalty program mix after it recently launched Hut Rewards, which rewards customers unlimited points for every dollar spent online. Hut Rewards differs from other pizza loyalty programs because customers can earn a...Read More

Consumers Say Brands Don’t Make Customer Engagement Easy

  • August 03 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer engagement. Customer service. No matter the way you describe it, this facet of a consumer interaction with a brand must be stellar and memorable. Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, told Loyalty360 in...Read More

Consumers Seek Memorable Customer Experiences at Royal Caribbean

  • August 02 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Royal Caribbean International CEO Richard Fain is very excited about where the brand currently sits, and what beckons in the future. With so many consumers seeking experiential memories and memorable customer experiences, Royal Caribbean is happy...Read More

Rockport Adapts Customer Engagement Strategies Based on Changing Shopping Habits

  • August 02 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Adapting different customer engagement strategies based on changing shopping patterns is a wise maneuver for any loyalty marketer. While The Rockport Group has undergone some major changes in recent years, one thing remains the same: Its deep...Read More

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