That is one of the questions Loyalty360 posed to Carlos Dunlap-Beard, vice president, loyalty solutions, Snipp.
So much attention is given to customer loyalty and B2C programs, but how is customer loyalty shaping the success of B2B programs?
Dunlap-Beard: I think it would be fair to say that most innovations in customer loyalty and engagement strategies emanate from the B2C side of things. Whether it is mobile applications, fitness tracker integrations, social follows/sharing or experiential events–every one of them has had their....