Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


What Does the Future of Customer Engagement With Banks Look Like?

  • September 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Could Amazon, Facebook, or Google be our banks of the future? Well, according to a new study from LivePerson, that could be the case. Nearly half of Gen Z respondents (43.2 percent) believe that big technology companies like Amazon, Facebook...Read More

Customer Engagement Triggers Manchester United’s Brand Loyalty

  • September 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Manchester United is one of the most popular and recognizable professional sports teams on earth. With nearly 660 million global supporters, Manchester United always wants to improve the customer experience to maintain its lofty global standing...Read More

The Parking Spot Redesigns Loyalty Program to Honor Best Members

  • September 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The Parking Spot, the nation’s largest owner and operator of near-airport parking properties, recently announced a new tiered structure for its Spot Club rewards program. Spot Club members can now earn more savings, receive priority customer...Read More

Choice Privileges Loyalty Program Resonates with Growing Membership

  • September 22 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

One thing that loyalty marketers always want to see with a loyalty program is increased membership. And that is exactly what officials at Choice Hotels have seen since they relaunched the Choice Privileges loyalty program in early 2016. &ldquo...Read More

Panera Heightens Customer Engagement Levels With Children’s Menu

  • September 22 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Panera Bread CEO Ron Shaich is so confident about his company’s new approach to the children’s menu that he has challenged CEOs everywhere to join him in eating from their respective kid menus exclusively for seven straight days...Read More

Quality of Leadership Drives Employee Engagement

  • September 22 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Strativity Group conducted eye-opening research titled, “National IMCO Employee Engagement Study,” which looked at the powerful impact that strong leadership can have on employee engagement and, in turn, brand loyalty. Loyalty360...Read More

1-800-Flowers Deepens Emotional Customer Engagement Through “Celebrating a Life” Campaign

  • September 21 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Making emotional connections is such an integral component customer loyalty today. Officials at 1-800-Flowers.com believe that a new national initiative with Westwood One can definitely result in making strong emotional connections with customers....Read More

Bed Bath & Beyond’s New Model Aims at Increased Efficiency, Brand Loyalty

  • September 21 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In this day and age of sky-high customer expectations amid an array of options, a CEO’s job is never done. Creating and sustaining memorable customer experiences that drive brand loyalty is a never-ending task. At Bed Bath & Beyond, CEO...Read More

Whiteboard Videos and Increasing Customer Engagement Levels

  • September 21 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at The Draw Shop would have you know that everyone from the United Nations to Twitter uses whiteboard videos to advance their views. The term whiteboard video describes the recording of any creative story being drawn on a whiteboard...Read More

The Challenge of Creating Actionable Insights to Drive Customer Loyalty

  • September 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty marketers want to know how to create actionable insights that can help drive customer engagement and customer loyalty. Distilling data effectively is a major challenge for brands. Loyalty360 hosted a webinar on Tuesday titled, “CMO...Read More

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