Loyalty360 Member Profile

Although Lands’ End’s fiscal performance in 2015 was disappointing, corporate officials believe they installed the necessary building blocks to attract more brand loyalty in 2016. Lands’ End CEO Federica Marchionni offered a...Read More

Truly listening to customers and understanding their disparate expectations can be a daunting task for loyalty marketers. If that can be achieved, marketers are well on their way to sustainable brand loyalty. According to the 2016 Digital...Read More

Among multi-brand hotel brands, a loyalty program that differentiates itself through desirable rewards, simplicity, and value can mean all the difference when guests are making a purchasing decision. In a recent report from respected market...Read More

Members of 7Rewards, the loyalty program from popular convenience store 7-Eleven, are getting an extra treat next week for what the company is simply calling “7Rewards Week.” During the week of April 11-17, members will receive a free...Read More

Keeping things simple isn’t always the easiest track to take for a loyalty marketer. But, for Darden Restaurants−which owns several casual dining restaurant chains including: Olive Garden, LongHorn Steakhouse, ...Read More

Loyalty marketers want to know every specific step along the customer journey so they can better impact the process in a positive way that instills brand loyalty. Identifying real-life influencers at all stages of the customer journey can boost a...Read More

Top beauty brand Lancôme is taking its digital customer experience to a new high through a partnership with Edgecase Product Intelligence Platform. In a consumer landscape that demands immediacy, online storefronts are tasked with giving customers...Read More

T-Mobile prides itself on being the Un-carrier and the associated customer-centric strategy that moniker embodies. Neville Ray, T-Mobile’s Chief Technology Officer, talked about the company’s next move to further enhance the customer...Read More

Customer experience, if it becomes a sustainable and memorable one, is viewed as a pivotal differentiator for loyalty marketers. Just ask Dave & Buster’s. Dave & Buster’s CEO Steve King noted that 2015 was a record-setting...Read More

Brand loyalty for West Coast flyers may be in for a shift with Monday’s major announcement that Alaska Air Group is acquiring Virgin America for $57 cash per share. The merger has a total value of about $4 billion, underlining the...Read More