Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Open-loop Prepaid Cards can be a Powerful Tool for Customer Engagement and Customer Loyalty

  • June 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

A new report from Mercator Advisory Group titled, “Open-Loop Prepaid Card Management: Strategies to Take Advantage of the Industry’s Inflection Point,” focuses on the near-term, medium-term, and long-term opportunities for...Read More

The Future Sees Integration of Social Media and Customer Experience Management

  • June 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Organizations aren’t ready to deliver superior customer experiences, according to a report from Sprinklr and Harvard Business Review Analytic Services. While 86 percent of respondents “strongly agree” that a superior customer...Read More

Being Good Lights the Customer Loyalty Path at B. Good Restaurants

  • June 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Treating people like gold, wanting to build real relationships, feeling the love, and seeking to change the fast-food industry forever are some of the overarching goals enveloped in a benevolent mission for everyone associated with b. good...Read More

Clear Trend Toward Value Highlights Top 10 Customer Loyalty Retailers

  • June 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

A clear trend toward value highlights the Top 10 (non-grocery) customer loyalty retailers, according to inMarket’s Spring 2017 Loyalty Report. “There appears to be a clear trend toward value in the Top 10,” Dave Heinzinger, vice...Read More

Ascena Targets Omnichannel Customer Engagement to Address Change in Consumer Behavior

  • June 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Some serious changes are planned to restore profitability, agility, and brand loyalty to The Ascena Retail Group, a leading national specialty retailer offering apparel, shoes, and accessories for women under the Ann Taylor, LOFT, Lou & Grey...Read More

Ally Bank Attracts Brand Loyalty by Creating Emotion in Emotionless Category

  • June 09 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At Ally Bank, officials constantly seek to “raise the bar” to stay ahead of customer expectations by offering new features and products that enhance the overall banking experience and encourage customers to grow their relationship with...Read More

Zumiez Significantly Enhances Customer Engagement

  • June 09 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Zumiez, a specialty retailer of action sports related apparel, footwear, equipment, and accessories, which was recently ranked No. 1 in the “Total Retail's Top 100 Omnichannel Retailers” report, maintains a thorough understanding...Read More

Ace Hardware Tops Again in Customer Satisfaction

  • June 09 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

J.D. Power might have to open a new wing in its Customer Satisfaction Hall of Fame. For the 11th consecutive year, Ace Hardware garnered the top spot in J.D. Power’s 2017 Home Improvement Retailer Satisfaction Study.Ace Hardware (835...Read More

Find the Customer Point of View to Ground Strategy and Build Brand Loyalty

  • June 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Starting with the customer’s point of view is the best place to build trust and brand loyalty. Jason Jercinovic, global head of marketing innovation at Havas Worldwide, talked to Loyalty360 about this and many other customer-related issues...Read More

MLB Helps Marriott, Starwood Loyalty Program Members Experience Once-In-A-Lifetime Memories

  • June 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Members of the Starwood Preferred Guest and Marriott Rewards loyalty programs might be hearing the strains of “Take Me Out to the Ball Game,” since they are available for redemption via the SPG Moments site. Highlights include batting...Read More

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