Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Changes to Loyalty Program Magnify Customer Experience at AMC Theatres

  • August 04 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Despite a disappointing fiscal performance in the second quarter, AMC Theatres CEO Adam Aron is confident the company will hit its successful stride once again due, in large part, to strategic changes made in the AMC Stubs loyalty program. AMC...Read More

CX is a Key Differentiator at Newegg

  • August 04 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Newegg, one of the top tech-focused e-retailers in North America, strives on a daily basis to take its customer experience levels to higher levels. Providing a unique customer experience through heightened customer engagement methods is a priority...Read More

Comcast Teams Up with 7-Eleven to Add Spice to Customer Experience

  • August 04 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Comcast, which has seen customer engagement levels rise consistently in recent years, wants to add convenience to its customer experience and found the right partner in 7-Eleven. Comcast is offering a new payment option for customers who prefer...Read More

Marvel’s First-Ever Loyalty Program Is All About Customer Engagement

  • August 03 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Marvel has a plethora of attractions for fans to choose from, ranging from movies, TV, comics, games, digital media, and consumer products. But one thing Marvel has yet to possess, until now, is a loyalty program. Enter The Marvel Insider loyalty...Read More

Baskin-Robbins Launches New Mobile App for Greater Personalization, Brand Loyalty

  • August 03 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Carol Austin, Vice President of Marketing, Baskin-Robbins, told Loyalty360 that she is excited about the launch of the company’s new mobile app because it provides for a new and more targeted approach to customer engagement. The new app will...Read More

Back-to-School Shopping Signals Customer Engagement of Children

  • August 03 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Back-to-school shopping used to always target parents of school children. But now, maybe those customer engagement efforts need to be redirected at the children themselves? According to a new survey commissioned by Citi Retail Services, children...Read More

Steelers Show Fans Extra Customer Experience Love During Training Camp

  • August 02 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The Pittsburgh Steelers first practice open to the public was held July 29 at Saint Vincent College, home of the six-time Super Bowl champs’ training camp since 1966. This year, the Steelers wanted to up the ante on customer experience for...Read More

Confirmit Taps into Consumer Emotions to Gain Customer Loyalty

  • August 02 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

One of the overarching keys to attaining true customer loyalty is to be able to develop emotional connections with consumers. It’s easier said than done, but Confirmit was recently named by Temkin Group as one of eight innovative vendors...Read More

Red Roof Raises Wi-Fi Service to New Levels for Greater Customer Engagement

  • August 02 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

A new study from Research+Data Insights found that Wi-Fi is more important to consumers than a hotel's location, parking, and even complimentary breakfast. As a result, Red Roof Inn is its Wi-Fi service to new levels at its more than 470...Read More

New York & Company Seeks Greater Personalized Customer Engagement Through New Partnership

  • August 01 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Attaining a greater level of 1-to-1 personalized customer engagement is a priority at New York & Co. and, through a new partnership with shopkick−leading shopping app that makes in-store shopping more personal and rewarding−company...Read More

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