Loyalty360 Member Profile

Dominic Losacco, VP of Marketing, Moe’s Southwest Grill, knows full well the power of delivering a seamless mobile customer experience. “Technology is allowing us to communicate with our audience how and when they want to be...Read More

Creating emotional connections with customers is a surefire way to earn brand loyalty. For online apparel and footwear retailer Zappos, that goal is apparent in its business model as well as its Zappos for Good charitable arm. Loyalty360 talked...Read More

Since Chick-fil-A launched its mobile app in June 2016, a noticeable shift has occurred that has led to surging brand loyalty. What’s more, Chick-fil-A recently partnered with Taplytics to further enhance the customer experience...Read More

Getting your CRM and customer loyalty initiatives right is a crucial piece for all marketers, and especially for those in the restaurant industry. Loyalty360 talked to William Jenkins, vice president, Loyalty, at Epsilon, to learn more about this...Read More

Are millennials the “Savviest Shopping Generation”? They might be, according to Ibotta’s 2017 Millennial Shopping Report. Ibotta, a leading mobile shopping app that pays consumers cash back on their everyday purchases, released...Read More

Can augmented reality bring stores to life through play experiences? Well, officials at Toys“R”Us certainly think so. Toys“R”Us introduced Play Chaser, which is its new, free-to-play augmented reality (AR) app. On the...Read More

When a brand considers piloting a loyalty program, there are various aspects to consider. Loyalty360 hosted a webinar on Tuesday titled, “To Pilot or Not to Pilot? That Is the Question,” which was presented by Bond Brand Loyalty...Read More

Christina Coy, vice president of marketing at Pie Five Pizza, doesn’t mince words when she talks about customer experience and the company’s new website. “This is our No. 1 priority!” Coy told Loyalty360. “Previously...Read More

Red Lobster, the world’s largest seafood restaurant company, has never had a loyalty program, until now. Following highly successful testing in Colorado, then Arizona and Wyoming, Red Lobster on Monday unveiled its new app-based loyalty...Read More

In the recently released Temkin Loyalty Index 2017, Advantage Rent A Car earned the highest TLi (Temkin Loyalty Index) in a study that examined the loyalty of 10,000 U.S. consumers to 329 companies across 20 industries. Loyalty360 talked to...Read More