Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


One Two Free Promotion Ignites Customer Engagement at National Car Rental

  • November 29 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

National Car Rental wants its customers to feel special and rewarded, and those feelings permeate the One Two Free promotion. The One Two Free® promotion awards registered Emerald Club members one free rental day for every two qualifying...Read More

Embedded Video Communication Can Greatly Enhance the Customer Experience

  • November 29 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

During a Loyalty360 webinar last month titled, “Supercharge Your Videos With Interactivity,” Kyle Morton, Chief Product Officer at HapYak, told attendees that video is no longer relegated to a company silo due to its immense potential...Read More

Every Customer Treated the Same Mindset Helps Extend Brand Loyalty at Publix Over Generations

  • November 28 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Publix is an employee-owned, American supermarket chain based in Lakeland, FL, and operates throughout the Southeast with locations in Florida, Georgia, Alabama, South Carolina, Tennessee, and...Read More

Shoe Carnival Focuses on the Right Areas As It Seeks Enhanced Brand Loyalty

  • November 28 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Founded in 1978, Shoe Carnival operates 424 stores in 35 states throughout the Midwest, South, and Southeast regions (and Puerto Rico) and is one of nation’s largest family footwear retailers, offering a broad assortment of moderately priced...Read More

Healthy Discounts Spark Customer Engagement Over Holiday Weekend

  • November 28 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Thanksgiving weekend is always a massively popular shopping time of year and 2017 proved no different as many retailers offered healthy discounts to spark customer engagement. “The holiday shopping weekend was extraordinary for online...Read More

Fat Brain Toys Moves Toward More Tangible Product Customer Engagement Via Virtual Toy Tour

  • November 27 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Mark Carson, President and Co-founder of Fat Brain Toys, wants to move in the direction of more tangible product interaction that would magnify customer engagement levels. Fat Brain Toys is a Nebraska-based manufacturer and retailer of...Read More

Simply Chocolate Encourages Social Customer Engagement at 1-800-Flowers

  • November 27 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Satisfying the palates of chocolate lovers everywhere, coupled with a major opportunity to encourage social sharing, led to the creation of Simply Chocolate at 1-800-Flowers.com. Loyalty360 talked to Steve Druckman, President, Midwest Gourmet...Read More

Behavioral Trends That Could Impact Customer Experience, Customer Loyalty

  • November 27 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty360 asked a few experts in the loyalty industry about trends related to customer behavior, how brands can leverage these insights to strengthen relationships and spark expanded brand loyalty, and the positives and challenges associated with...Read More

Chico’s Leverages Analytics to Enhance Customer Engagement

  • November 24 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Actionable analytics can certainly impact a loyalty marketer’s success. For Chico’s FAS−which comprises the following brands: Chico’s, White House | Black Market, Soma Intimates, and Boston Proper−that facet of its...Read More

Most Loyalty Program Members Expect Holiday Season Savings

  • November 24 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty program members are confident they will save money this holiday season, according to a new study commissioned by Citi Retail Services. More than two-thirds of Americans who participate in rewards programs expect to save money this holiday...Read More

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