Can augmented reality bring stores to life through play experiences?
Well, officials at Toys“R”Us certainly think so.
Toys“R”Us introduced Play Chaser, which is its new, free-to-play augmented reality (AR) app. On the heels of a 23-store test that saw thousands of children racing monster trucks, peeking into a world of safari animals, playing virtual basketball and more at their local stores earlier this month, Play Chaser has now rolled out to all Toys R Us locations nationwide.
PlayFusion, the creators of....