Loyalty360 Member Profile

PeoplesBank has been around for more than 130 years and one of the main reasons for that longevity is its ongoing innovation that has led to generations of brand loyalty.   “Innovation has always been a strong organizational value for...Read More

Although the past fiscal performance hasn’t quite been so appealing for teen apparel retailer Abercrombie & Fitch, there is hope on the horizon as the company moves strategically toward a new brand identity and increased customer loyalty...Read More

“Involve all your employees in your mission,” Andy Moore, Director of Communications for Hwy 55 Burgers, Shakes & Fries, told Loyalty360. Last year, Moore said, the company shut down all its stores and threw an employee...Read More

Exceptional customer service is a critical piece of gaining and retaining customer loyalty. According to a new report from ServiceNow, some companies are much better than others at providing great customer service, without having to spend more...Read More

For many people, the thought of running a discount retail business seems very daunting. But for Dollar Tree CEO Bob Sasser, business is solid and has been for quite some time now. How does a discount retailer like Dollar Tree spark customer...Read More

Dunkin’ Donuts has enjoyed an excellent period since it launched its DD Perks loyalty program in January 2014. Recently, Dunkin’ Donuts eclipsed a major milestone: 5 million members in the DD Perks loyalty program.Loyalty360 caught up...Read More

For many loyalty marketers, making the right choices based on their respective budgets goes a long way toward achieving brand loyalty. According to a new study from Visual IQ titled, “Bring Algorithmic Attribution Up to Speed: Accelerate...Read More

Moe’s Southwest Grill has been known for its innovations. Enter its most recent example: The unveiling of its new in-restaurant artwork that features foodscapes–stunning landscapes made with Moe’s fresh ingredients–that...Read More

Transparency is a term often tossed about by many loyalty marketers to spark brand allegiance and advocacy. According to a new study from Label Insight, product transparency can magnify customer engagement and brand loyalty. Consumer demand for...Read More

There are all kinds of ways for loyalty marketers to enhance customer engagement, the overall customer experience, and, ultimately, brand advocacy. And for many people, the right music can make all the difference in the world when it comes to what...Read More