Reaching certain milestones is a measurement of a loyalty program’s success. In the case of Ulta Beauty’s Ultamate Rewards program, its recent milestone was an incredibly significant one: Surpassing 20 million members.
Eric Messerschmidt, SVP Marketing Strategy, Loyalty, and CRM at Ulta Beauty told Loyalty360 that Ulta Beauty officials are ecstatic about the achievement.
“We are absolutely thrilled to now have more than 20 million beauty-loving members in our Ultamate Rewards program,” Messerschmidt said....