Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Phillies Find Enhanced Customer Experience Through Uptix

  • November 14 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials for the Philadelphia Phillies want to enhance the customer experience in a big way. As a result, they partnered with Givex, the global cloud-based customer engagement solution that encompasses leading loyalty and gift card solutions...Read More

Social Media and Its Potential Impact on Brand Loyalty

  • November 14 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

User-generated content is a key aspect of social media, but can brands benefit from it as well? That’s definitely the case, according to Sprout Social’s Q4 2017 Index report. “As social media’s role as internet time...Read More

Cross-functional Customer Engagement Invaluable at Ryder System, Inc.

  • November 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For Samuel Johnson, VP Global Marketing, Customer Loyalty & Insights, Ryder System, Inc., the inaugural Customer Expo was a showcase for his company, a leader in commercial fleet management, dedicated transportation, and supply...Read More

Artificial Intelligence and Its Potential Impact on Customer Engagement, Customer Loyalty

  • November 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

We hear time and time again about artificial intelligence. To some, it sounds exciting and impactful in the loyalty marketing industry. To others, it evokes a 2001 science fiction film directed by Steven Spielberg. Loyalty360 opted to ask an...Read More

Insights That Might Baffle the Savviest Loyalty Program Managers

  • November 10 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Even the savviest loyalty program managers can be baffled, right? Loyalty360 will host a webinar on Tuesday, Nov. 14, 2017, at 1 p.m. EST titled, “The Loyalty IQ Challenge: Five Lessons for Loyalty Pros,” which will be presented by...Read More

Comprehensive Brand Refresh Targets Heightened Customer Experience at Harry & David

  • November 10 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Harry & David, America’s premier choice for gourmet food gifting, has a rich heritage that brand officials sought to showcase in their comprehensive brand refresh across the website, mobile site, catalogs, emails, and social media...Read More

Caesars Entertainment Dominates Loyalty360 Customer Awards

  • November 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Caesars Entertainment might have to consider building a dedicated wing for their impressive awards haul from Loyalty360 conferences. After Caesars walked off with the prestigious 360-Degree Award at the Loyalty360 Customer Loyalty...Read More

The Emotional Journey Drives Customer Love and Brand Loyalty

  • November 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

“We need to shift our focus from short-term gains to long-term profitability and growth.” That was part of the message from Jason Burnham, Principal, Communications & Design, Innovation Lead, Strativity on Monday during his...Read More

New VP of Loyalty at United Airlines Is One To Watch

  • November 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

United Airlines has a new VP of Loyalty, Luc Bondar, who assumed his new post on Nov. 1. Bondar replaced Praveen Sharma as Sharma takes on the role of Vice President of Digital Products and Analytics. Bondar previously served as Senior Vice...Read More

A Connected Customer Enterprise Creates True Brand Loyalty

  • November 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

What is a connected customer enterprise and how can it impact customer engagement/customer experience/customer loyalty efforts for any company?Loyalty360 posed that question, among others, to Duncan Avis, a principal in KPMG’s Advisory...Read More

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