Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Are Holiday Emails Sparking Customer Engagement Or Failing Due to Lack of Personalization?

  • December 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

According to some recent published reports, it appears that many brand email communications containing holiday-related offers have failed to generate proper customer engagement levels due to a lack of personalization. Loyalty marketers strive...Read More

Sweepstakes Showcases Amazing Customer Experiences Via Marcus Hotels & Resorts

  • December 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Showcasing amazing experiences is something that Marcus Hotels & Resorts aims to reveal to its customer base. Marcus Hotels & Resorts launched its first “12 Days of Marcus” sweepstakes on Nov. 24 with a grand prize...Read More

Digital Rebates Can Strengthen Customer Relationships and Bolster Brand Loyalty

  • December 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at HelloWorld, a leading digital marketing solutions provider for the world’s largest brands, are excited about their recent launch of Digital Rebates, an end-to-end solution that elevates the traditional approach to rebates into...Read More

Kmart Sees Incredible Customer Engagement Opportunity Through Ugly Sweater Holiday Challenge

  • December 01 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

With Christmas just 24 days away, the holiday season is in full swing and what does that mean at Kmart? The #UglySweaterforBetter Social Media Challenge, which launched Nov. 28. Each day through Dec. 24, Kmart will donate $1 to St. Jude Children...Read More

New York & Co. Targets Greater Personalization and Brand Loyalty

  • December 01 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Targeted customer engagement and personalization has been a driving force for New York & Co. as it seeks to strengthen its brand loyalty. Company officials are committed to adding value for their customers and making them aware of new items...Read More

Are Loyalty Marketers Doing Enough to Leverage Data to Enhance Customer Engagement?

  • December 01 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Often armed with a wealth of customer data, many loyalty marketers face the challenge of transforming it into actionable insights that can be used to target consumers in a personalized manner.But, according to a new commissioned study conducted by...Read More

Gap Embraces Digital Transformation On Way Toward Enhanced Brand Loyalty

  • November 30 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Gap CEO Art Peck is focused on four pillars that he believes will help the company achieve balanced growth and, along with that, bring expanded brand loyalty. Peck talked about these pillars during the company’s recent third-quarter...Read More

Guardian Customer Experience Focus Shared Across All Levels at Guardian Life Insurance

  • November 30 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At Guardian Life Insurance, the strong focus on customer experience permeates all departments within the organization. Each understands the overarching focus on customer experience, its impact, and its positive end results. Loyalty360 spoke with...Read More

Chipotle Founder, CEO Gone as Search Begins to Help Company Restore Brand Loyalty

  • November 30 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Amid food safety issues that have shadowed Chipotle Mexican Grill for more than two years, Steve Ells, chairman, CEO, and company founder (1993) will become executive chairman after the completion of a search to find a new CEO. “I am...Read More

Focus on Superior Content Drives Customer Experience at Williams-Sonoma

  • November 29 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Telling a product story in an effective, engaging is one of the many ways that Williams-Sonoma leverages superior content to drive an engaging and impactful customer experience. Williams-Sonoma CEO Laura Alber talked about this point during the...Read More

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