The Emotional Journey Drives Customer Love and Brand Loyalty
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“We need to shift our focus from short-term gains to long-term profitability and growth.” That was part of the message from Jason Burnham, Principal, Communications & Design, Innovation Lead, Strativity on Monday during his session titled, “Designing Purposeful Brand Experiences,” at the first-ever Customer Expo. “We’re an interconnected world collaborating, learning, and evolving together,” Burnham told attendees. “The journey is the experience.” To achieve that lofty goal....

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