Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Connecting Loyalty Programs and Customer Experience in a Strategic Fashion

  • September 09 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Connecting loyalty programs and customer experience can truly reap a crowning achievement for brands. But, often times, and for various reasons, it doesn’t come together quite so easily.Loyalty360 will host a compelling webinar titled...Read More

Can Lands’ End CEO Turn Things Around and Recapture Brand Loyalty?

  • September 08 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

When Federica Marchionni became CEO of Lands’ End in February 2015, there was going to be some change from a casual clothing retailer to a higher fashion style, which is a bit different from the brand’s history. Engaging customers and...Read More

Ulta Beauty’s Loyalty Program Surpasses Significant Milestone

  • September 08 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Reaching certain milestones is a measurement of a loyalty program’s success. In the case of Ulta Beauty’s Ultamate Rewards program, its recent milestone was an incredibly significant one: Surpassing 20 million members. Eric...Read More

Restaurant Visitors Want a Next-generation Customer Experience

  • September 08 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

All customers have so many expectations these days, and that trend is not lost on restaurant consumers. Providing a seamless customer experience is paramount for frequent restaurant visitors. A new Deloitte report reveals that 40% of...Read More

Real-time Customer Engagement the Goal for MassMutual Life Insurance

  • September 07 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Massachusetts Mutual Life Insurance Co. (MassMutual) maintains award-winning customer service and industry-leading client retention rates for retirement plans. So, how do you improve upon those lofty grades to boost customer engagement and...Read More

Sprint’s Sweepstakes Celebrates the Customer and Targets Enhanced Engagement

  • September 07 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Sprint officials wanted to celebrate its existing customers and their vastly improved network. As a result, Sprint launched the “Sprint Getaway Giveaway” sweepstakes. Through Sept. 16, customers can visit the “Sprint Giveaway...Read More

Dunkin’ Donuts Set to Kick Off NFL Season Via “Pats Win, You Win” Customer Engagement Promotion

  • September 07 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

When Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin’ Donuts, spoke earlier this year during his session, “Mobile as an Accelerator of Loyalty, Evolving the Customer Experience,” at the 9th annual ...Read More

Customer Loyalty a Top Priority at Chili’s

  • September 06 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Staying on the cutting edge of rapidly changing technology and evolving consumer expectations places customer loyalty as an absolute key priority at Chili’s Grill & Bar®. Wade Allen, VP Digital Innovation & Customer Engagement...Read More

Brand Loyalty at The Finish Line Starts with Customer Acquisition

  • September 06 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The Finish Line has a healthy amount of brand loyalty. But before achieving that lofty goal of brand loyalty, how does the brand start the process? Imran Jooma, Executive Vice President and Division President of Omnichannel Strategy, told...Read More

Omni Hotels Launches Unique Customer Engagement Campaign Around the Presidential Election

  • September 06 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Presidential elections almost always spark a plethora of opinions everywhere and Omni Hotels & Resorts hopes to cash in on these intense discussions. Starting today through Election Day, Nov. 8, Omni Hotels will launch “Polling for...Read More

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