Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Changes to Loyalty Program Magnify Customer Experience at AMC Theatres

  • August 04 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Despite a disappointing fiscal performance in the second quarter, AMC Theatres CEO Adam Aron is confident the company will hit its successful stride once again due, in large part, to strategic changes made in the AMC Stubs loyalty program. AMC...Read More

CX is a Key Differentiator at Newegg

  • August 04 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Newegg, one of the top tech-focused e-retailers in North America, strives on a daily basis to take its customer experience levels to higher levels. Providing a unique customer experience through heightened customer engagement methods is a priority...Read More

Comcast Teams Up with 7-Eleven to Add Spice to Customer Experience

  • August 04 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Comcast, which has seen customer engagement levels rise consistently in recent years, wants to add convenience to its customer experience and found the right partner in 7-Eleven. Comcast is offering a new payment option for customers who prefer...Read More

Marvel’s First-Ever Loyalty Program Is All About Customer Engagement

  • August 03 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Marvel has a plethora of attractions for fans to choose from, ranging from movies, TV, comics, games, digital media, and consumer products. But one thing Marvel has yet to possess, until now, is a loyalty program. Enter The Marvel Insider loyalty...Read More

Baskin-Robbins Launches New Mobile App for Greater Personalization, Brand Loyalty

  • August 03 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Carol Austin, Vice President of Marketing, Baskin-Robbins, told Loyalty360 that she is excited about the launch of the company’s new mobile app because it provides for a new and more targeted approach to customer engagement. The new app will...Read More

How Loyalty Programs Can Adapt to Digital Evolution

  • April 03 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Digital transformation is happening everywhere among loyalty marketers. How should a brand’s loyalty program adapt to the digital evolution process? Loyalty360 talked to Ron Orgiefsky, Managing Director USA, emnos, about this intriguing...Read More

Celtics See NBA 2K League as A Unique Brand Extension That Can Elevate Fan Engagement

  • April 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Boston Celtics Team President Rich Gotham told Loyalty360 that he is very excited about the franchise’s participation in the inaugural NBA 2K League, which is set to begin in May. The NBA 2K League is a joint venture between the NBA and Take...Read More

Fee-based Loyalty Program Helps Bring Success at Restoration Hardware

  • April 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

It does pay to have a fee-based loyalty program. Just ask Restoration Hardware, which launched its RH Grey Card Membership program two years ago.   In a message to customers, partners, and shareholders on the company website, Restoration...Read More

JD Sports Fashion’s Acquisition of The Finish Line “Transformational”

  • March 28 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For runners, the adage is: “There is no finish line.” For athletic retailer The Finish Line, the same is true and its future just took a dramatic stride forward this week after JD Sports Fashion, the leading European retailer of...Read More

Webster Bank Dedicated to Providing a Great Customer Experience

  • March 28 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last year, Webster Financial CEO James C. Smith said he was confident that community banking was the key to an elevated digital customer experience for his customers. Webster Bank has 177 branches and 316 ATMs located in Connecticut...Read More

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