Loyalty360 Member Profile

One of the main reasons that Hilton remains on technology’s cutting edge is the way it illustrates customer loyalty to its guests. Hilton’s Digital Key technology recently celebrated its one-year anniversary and, during that time, it...Read More

Combining your first cup of coffee and your morning commute is a key part of the day for millions of Americans, and it’s something that two companies−Starbucks and ride-sharing service Lyft−hope to capitalize on through its...Read More

We hear it so often in the loyalty industry that “there is no one size fits all” solution. Creating and retaining customer loyalty is the ultimate goal of every brand, but different marketers have different needs.Loyalty360 caught up...Read More

In late June, Jim Sluzewski, Senior VP of Corporate Communications & External Affairs at Macy’s, told Loyalty360 that the venerable retailer planned to be a “significantly different retailer” because customer shopping...Read More

Digital solutions have fared quite well for CVS in the past and, now, with the launch of CVS Pay, a new, end-to-end mobile payment solution at CVS Pharmacy, company officials are optimistic that this will further enhance the customer experience...Read More

When Marvel recently launched its first-ever loyalty program, powered by CrowdTwist, could that have opened the doors to, possibly, a new era in customer loyalty? Peter Phillips, EVP/GM, Interactive & Distribution for Marvel, told Loyalty360...Read More

Customer experience has proven to be a key differentiator for Medicare Advantage as its enrollment continues to grow and now comprises 31% of individuals eligible for Medicare—nearly 18 million of the 57 million Medicare members across ...Read More

One year after Drydock Footwear Group and The Rockport Company joined forces to become The Rockport Group, Rockport, a leader in men’s and women’s footwear since 1971, on Wednesday launched a new global brand repositioning campaign...Read More

Chase and The Ritz-Carlton Rewards, the guest loyalty program of The Ritz-Carlton Hotel Company, L.L.C., recently announced enhancements to The Ritz-Carlton Rewards Credit Card, including the upgrade of the card to Visa Infinite. Card members will...Read More

When a brand makes changes to its loyalty program, sometimes those changes are received well by customers, but other times (i.e. Starbucks) not so much.Loyalty360 caught up with Christopher Barnard, President at Points, to learn more about the...Read More