Loyalty360 Member Profile

When Starbucks announced changes to its Starbucks Rewards loyalty program back in February, the initial response from its customer base was negative. Program members questioned how the changes−where customers earn reward stars based on...Read More

Eighteen months ago Coca-Cola Company CEO Ahmet Muhtar Kent delivered a five-point plan to reinvigorate company growth and increase profitability. In February, he reported a successful transition year in 2015, where he reported tangible progress...Read More

Officials at Mattel have endured challenges in the past and are doing their best to transform the iconic brand and spark customer engagement. CEO Chris Sinclair had been disappointed in the company’s execution in 2015 and made that one of...Read More

Chili’s Grill & Bar, the flagship brand of Brinker International, Inc., didn’t perform up to expectations during its fiscal third quarter and CEO Wyman Roberts wants to invest more in the brand in several key areas, notably its...Read More

Building customer loyalty is an often daunting task, replete with a myriad of factors connected to leveraging key behavioral and transactional insights. One customer segment−Millennial Moms−comprises a key target area for building...Read More

Officials at CIBC (Canadian Imperial Bank of Commerce) always are seeking new ways to augment the customer experience through technology, and they believe that extending virtual agents to Facebook Messaging makes sense. Messaging for Facebook...Read More

Any marketer would love to wear the proverbial crown of customer loyalty king in its respective industry for one year. This estimable honor was bestowed on Discover Financial Services recently for the 20th consecutive year. During the company...Read More

Target and Walmart already have more than their fair share of customer loyalty. And if either company ever offered banking options, that customer loyalty could soar. According to a new study from NTT Data, 47% of U.S. consumers would consider...Read More

Mother’s Day is quickly approaching (May 8th, consider this your reminder!), and according to customer loyalty consulting agency Brand Keys, the gifts will be even more plentiful than last year. A survey by the company has found a 6...Read More

For eBay, the world’s largest online marketplace, connecting successfully with global customers is an ongoing process that is refined over time, leading to brand loyalty. During its fiscal third-quarter earnings call on Wednesday, eBay CEO...Read More