Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Emotional Customer Journey Keys Brand Loyalty at Nutrisystem

  • March 20 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Emotional benefits are an extremely important component for brands today.   At Nutrisystem, those benefits play a major role in casting expansive brand loyalty.   “There is not much that is more personal or emotional than a...Read More

Avis Expands Seamless Customer Experience Through Toyota Connected Partnership

  • March 19 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Avis Budget Group has partnered with Toyota Connected North America, the global technology strategy business unit for Toyota, in a multi-year partnership that will add 10,000 Toyota vehicles to Avis Car Rental’s expanding fleet of connected...Read More

Express Mart Hopes Loyalty Program Will Spark Enhanced Brand Advocacy

  • March 19 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials for Express Mart are very excited about its new loyalty program, Around the Clock Rewards, that launched last month.   Petr-All Petroleum Consulting Corp. launched a Paytronix-powered loyalty program for its Express Mart...Read More

With AI, Wells Fargo Can Better Focus on Personalization, Customer Experience

  • March 19 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Artificial intelligence has been a hot topic among loyalty marketers, and one that officials at Wells Fargo have certainly considered. They have been exploring AI to see how it can impact their customers and improve their financial health in the...Read More

Urban Outfitters Leverages Medallia To Apply Learnings that Enhance the Customer Experience

  • March 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Urban Outfitters have gained key customer experience insights during the past years, thanks to their partnership with Medallia.   Loyalty360 talked to Caitlin Szpakowski, store operations and customer experience manager for...Read More

PuppySpot CEO Views Core Service as A Loyalty Program

  • March 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Greg Liberman, CEO of PuppySpot, believes that his company’s core service is, in essence, a loyalty program.   PuppySpot is a service committed to helping responsible breeders place their puppies with caring individuals and families...Read More

Starbucks Understands That Personalization Drives Brand Loyalty

  • March 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

During the JPMorgan Gaming, Lodging, Restaurant and Leisure Management Access Forum earlier this month, Scott Maw, Chief Financial Officer and Executive Vice President at Starbucks, talked extensively about the role of personalization and its...Read More

Convenience Served with Same-Day Delivery at BJ’s Wholesale Club

  • March 15 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Convenience is a priority for officials at BJ’s Wholesale Club as they always seek to augment the overall customer experience.   This week BJ’s Wholesale Club announced an expanded partnership with Instacart to offer members...Read More

The Value of the OTA Customer and Its Impact on Customer Experience

  • March 15 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

What is the value of the OTA (Online Travel Agency) customer?   According to a new study from Oxford Economics and Expedia, loyalty marketers should take sharp notice of the OTA customer. The study analyzed nearly 100,000 trips taken by U.S...Read More

The Finish Line Teams Up with Bulls Guard Zach LaVine to Spark Customer Engagement Via Bucket Challenge

  • March 15 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

As the NCAA Tournament tips off in earnest today, athletic retailer The Finish Line is teaming up with Chicago Bulls guard Zach LaVine as part of the Finish Line Bracket Challenge—offering the ultimate basketball experience for consumers...Read More

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