Loyalty360 Member Profile

Since it launched the Rewards for Good loyalty program in February 2014, AARP has enjoyed considerable success accompanied by high customer engagement levels. The program isn’t your typical spend-and-get program, but focuses squarely on...Read More

What will brands have to do in the future to truly connect with, gain customer loyalty from, and build strong relationships with NextGen consumers?   “At Alliance Data, we believe that loyalty for the Next Generations will mean...Read More

Best Western Hotels and Resorts has earned quite a reputation for its stellar customer satisfaction levels. So why has the company excelled in this area year after year?   Dorothy Dowling, Senior VP and CMO of Best Western Hotels and...Read More

The ever-growing importance of customer experience is particularly crucial in the credit card and merchant solutions industry—and how products should be designed with this in mind. The financial service providers that are getting it right...Read More

One of the big challenges in the wine category is remembering which wines you personally like or not—and recalling the name of the wine, according to Wine.com CMO Peter Elarde.   “We’ve created an area called ‘My...Read More

Last month’s announced merger between privately held Albertsons Companies, one of the nation’s largest grocery retailers, and publicly traded Rite Aid Corporation, one of the country’s leading drugstore chains, will offer...Read More

Loyalty programs can be significantly impactful on customers and beneficial to brands. The sophistication of some loyalty programs can create even stronger relationships between customers and brands.   But, how do you know when your loyalty...Read More

Come April, Target will be testing a new loyalty program in the Dallas-Fort Worth area called Target Red.   Company officials declined comment, but the company website offered a brief description of what’s in store for customers...Read More

Customer loyalty is changing as it becomes more complex in the way that brands can leverage it to strengthen consumer relationships.   According to The Loyalty Report 2018, released Monday by Bond Brand Loyalty, the loyalty landscape is in...Read More

Artificial intelligence is a topic on the lips of loyalty marketers everywhere now and Maritz Motivation Solutions, a leading provider of loyalty programs to U.S. and global companies, recently announced the successful use of AI to predict the...Read More