Loyalty360 Member Profile

Fitbit CEO James Park is very proud of his company’s ability to drive customer behavioral change that, ultimately, can lead to brand loyalty. “At Fitbit, we understand that health and fitness is incredibly personal and there is no one...Read More

Auctions are the newest addition to the award-winning Wyndham Rewards loyalty program. Wyndham Rewards auctions launched on July 26 with 35 packages and experiences from Wyndham and partners like Caesars, Six Flags, and LEGOLAND. Auction items...Read More

Pizza Hut has now joined the loyalty program mix after it recently launched Hut Rewards, which rewards customers unlimited points for every dollar spent online. Hut Rewards differs from other pizza loyalty programs because customers can earn a...Read More

Customer engagement. Customer service. No matter the way you describe it, this facet of a consumer interaction with a brand must be stellar and memorable. Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, told Loyalty360 in...Read More

Royal Caribbean International CEO Richard Fain is very excited about where the brand currently sits, and what beckons in the future. With so many consumers seeking experiential memories and memorable customer experiences, Royal Caribbean is happy...Read More

Adapting different customer engagement strategies based on changing shopping patterns is a wise maneuver for any loyalty marketer. While The Rockport Group has undergone some major changes in recent years, one thing remains the same: Its deep...Read More

Ingrid Lindberg, a veteran customer experience leader, was named president of Kobie Marketing in June. Kobie Marketing, a global leader in loyalty and rewards initiatives design, management, and consulting, hired Lindberg because of her extensive...Read More

GNC Holdings CEO Robert Moran realizes that the company made an incredibly bold move at the end of 2016, launching One New GNC that represents a fundamental change in its business model. GNC closed every one of its stores on Dec. 28, 2016, and...Read More

At Farmers Insurance, officials are most proud of their continued efforts to create a truly differentiated experience for their customers−one that keeps the personal agent and customer relationships Farmers is known for and adds the benefits...Read More

Lisa Celebre, vice president store operations at The Bon-Ton Stores, told Loyalty360 that simplifying the process was one of the reasons the company partnered with Zebra Technologies Corporation, a market leader in mobile computers, scanners, and...Read More