Loyalty360 Member Profile

While the San Francisco 49ers are in the midst of a woeful 0-5 start to their season, their loyalty program’s immediate future seems much brighter. For the past three years, the San Francisco 49ers have offered fans a...Read More

Red Lobster, the world’s largest seafood restaurant company, has never had a loyalty program, until now.Following highly successful testing in Colorado, then Arizona and Wyoming, Red Lobster on Monday unveiled its new app-based loyalty...Read More

Adapting different customer engagement strategies based on changing shopping patterns is a wise maneuver for any loyalty marketer.While The Rockport Group has undergone some major changes in recent years, one thing remains the same: Its...Read More

Bill Linehan, executive vice president and CMO at Red Lion Hotels Corporation, says that his company looks at customer loyalty prioritization a bit differently.“We like to think more about relationship marketing and customer acquisition...Read More

Personalization is a huge aspirational goal for loyalty marketers and represents something that, if executed properly and seamlessly, can drive brand loyalty.Stephanie Linville, director, market intelligence, quality & training, Wheaton...Read More

Cultivating customer loyalty at Auntie Anne’s starts with effective customer engagement.Meredith Wenz, director of marketing at Auntie Anne’s, talked to Loyalty360 about this crucial piece of the customer loyalty puzzle.How does...Read More

In 2015, Wyndham Hotel Group completely re-imagined the Wyndham Rewards loyalty program.Lacking a strong value proposition to differentiate it from the competition, the company overhauled the program’s look and feel—introducing the...Read More

Creating trust and confidence with your customers is a huge priority for loyalty marketers. Through NCR Corp., Helzberg Diamonds wants to accomplish just that to spur brand loyalty and an improved customer experience.Helzberg Diamonds, one of...Read More

Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies.Loyalty360 caught up with Pam Spier, a senior manager...Read More

The customer experience continues to resonate more and more at Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than eight million products from more than 10,000 suppliers...Read More