Loyalty360 Member Profile

At Loyalty360, we interview brands on a daily basis and it is widely understood that the customer is in the driver’s seat today. As a result, marketers must listen and adhere to what customers are telling them. In Marketo’s report...Read More

All loyalty marketers want to know the defining characteristics of effective and impactful customer loyalty. To help our audience in that light, Loyalty360 will present a webinar titled, “CMO Challenge Report: The Defining Characteristics...Read More

For more than 20 years, West has been leading the way in hosted and cloud-based solutions, with unified communications, safety services, and customer experience management solutions like IVR, cloud contact center, and notifications. Loyalty360...Read More

Phillips 66 officials hope to ignite customer engagement through their new partnership with GasBuddy. Phillips 66 selected GasBuddy Business Pages, the smartphone app company’s B2B Retailer Software-as-a-Service (SaaS), to help drive...Read More

Humanizing a loyalty program is the ultimate goal of a new video series from La Quinta Inns & Suites called, “On The Road With Dave,”—featuring Dave Sims, La Quinta’s vice president of loyalty marketing. “On The...Read More

At First Data, “we are all about delivering innovation to help our clients grow,” Dom Morea, senior vice president, head of gift solutions at First Data, told Loyalty360. With more businesses than ever using gift cards to reward...Read More

Foot Locker CEO Dick Johnson didn’t mince words about his company’s poor second-quarter fiscal performance but discussed at length the moving parts at play in an incredibly fast-moving world of customer loyalty. “We do not...Read More

Don’t refer to Gap as a “mall-based apparel retailer” around Art Peck, the company’s CEO. Peck strongly believes that Gap is a multi-dimensional company that is often pigeonholed in relation to malls. Driving loyalty and...Read More

Andy Steen, head of strategic marketing at Avaya, believes there are many challenges associated with customer experience and that digital transformation is crucial to ensure a seamless customer journey. Steen specializes in leading internal and...Read More

SSI and Alaska Airlines recently announced a new loyalty rewards program called The Opinion Terminal, which offers Mileage Plan members the opportunity to earn award miles by participating in surveys and sharing their opinions. Mileage Plan...Read More