Loyalty360 Member Profile

Sloan referred to an “evolution” that includes new ways to more efficiently serve Wells Fargo customers and create a better customer experience. Included in an elevated customer experience are investments in innovation, streamlining...Read More

Listening to customers is the best way to create and retain loyal customers. At Choice Hotels, this practice is commonplace en route to delivering a memorable customer experience. Through a new program with delivery.com, an on-demand marketplace...Read More

Five days ago, officials at Sears Holdings announced plans to enhance liquidity and accelerate a return to profitability amid ongoing fiscal challenges (its third-quarter sales of $3.7 billion were far less than the $5 billion for the same period...Read More

Customer churn is a common term in the loyalty industry, yet often misunderstood. Customer churn poses a significant threat to a company’s customer list and loyalty marketers should focus on customer retention as much as possible...Read More

Pizza Hut has been a driving force in redefining the pizza delivery category. Now, the company’s future delivery plans involve autonomous vehicles. This week, Toyota, the world's top automaker, and Pizza Hut, which serves and delivers...Read More

Consumer behavior can often change at a faster pace than brands can keep up with, prompting them to adapt their loyalty programs. Loyalty360 talked to Laurie Meek, Loyalty Engagement Lead, Lenati, about this ongoing challenge for loyalty...Read More

Personalization is a top priority for many loyalty marketers and, in the case of BJ’s Wholesale Club, it is an ongoing pursuit for perfection. Earlier this month, Toshiba, a global market share leader for integrated in-store retail...Read More

Connecting with shoppers is an ongoing quest for loyalty marketers, and one option they should consider to heighten and magnify customer engagement is contextual commerce. Loyalty360 talked to Gerry Gilbert, CashStar, Vice President, Technical...Read More

Unique challenges connected to customer loyalty can be found in a variety of industries. Case in point: The restaurant industry. Loyalty360 talked to Cogensia CEO Brad Rukstales about the state of customer loyalty in the restaurant space.Can you...Read More

Loyalty360 talked to Senior Consultant Manolis Bardis and Associate Director Andy Rigby of Willis Towers Watson about their views regarding how more advanced modeling techniques can help loyalty program sponsors receive more long-term bang from...Read More