Customer churn is a common term in the loyalty industry, yet often misunderstood. Customer churn poses a significant threat to a company’s customer list and loyalty marketers should focus on customer retention as much as possible.
Loyalty360 talked to Steve Offsey, VP Marketing, Pointillist, to learn more about the very important topic for loyalty marketers.
Why should brands care about customer churn?
Offsey: Industries that use a subscription-based business model have traditionally focused more on churn than others. Banks....