Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Creating the Smarter Grocery Store for a Heightened Customer Experience

  • June 20 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Retailers that build a mobile customer experience in-store win the shopper. That was the key theme of the session, “Creating The Smarter Store: Bringing the Benefits of E-Commerce to Brick & Mortar Retailers,” at the 9th Annual...Read More

Mobile A Key Growth Component in Building Brand Loyalty

  • June 20 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

During last month’s 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, Dunkin’ Donuts presented a session titled, “Mobile as an Accelerator of Loyalty, Evolving the Customer...Read More

Marco’s Pizza Branches Out for More Brand Loyalty

  • June 20 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Based in Toledo, Ohio, Marco’s Pizza is the fastest-growing pizza company in the U.S., based on the number of stores signed into development since 2007. The company was founded in 1978 by Italian native Pasquale (“Pat”) Giammarco...Read More

The Biggest Customer Loyalty Trend: “Getting Into This Space”

  • June 16 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

During a panel discussion titled, “The Changing Role of Leadership in Building Customer Loyalty,” at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, Loyalty360 CEO and CMO Mark Johnson...Read More

Cigna Launches CareAllies to Focus on Value in the Customer Experience

  • June 16 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Cigna Corp., a global health service company dedicated to helping people improve their health, well-being, and sense of security, is moving from volume to value in the customer experience. All products and services are provided exclusively by or...Read More

New York Jets Shine Light on Customer Loyalty

  • June 16 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Seth Rabinowitz, SVP, Marketing & Fan Engagement, New York Jets believes the team’s loyalty program is not traditional, but straightforward and fair. “You can’t assume loyalty, but you can reward it,” Rabinowitz said...Read More

5 Keys to Successfully Transform CX Data into Actionable Insights

  • June 15 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Most loyalty marketers have more data than they know what do with, but officials from Verint offered five keys to successfully transform CX data into actionable insights during a Loyalty360 webinar on Tuesday. Titled, “5 Keys to...Read More

Red Wing Shoes Transforms the Customer Experience in the Age of the Mobile Consumer

  • June 15 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Mobile is transforming the global customer experience at this very moment. Many brands are leveraging this phenomenon to augment their collective customer experience in light of mobile users. Red Wing Shoes has joined this club. Through a...Read More

Personalization a Slow Go for Loyalty Marketers

  • June 15 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

When Loyalty360 released its second annual CX Landscape: State of the Industry Report late last year, a surprising statistic related to personalization among loyalty marketers emerged: Nearly two-thirds of brands reported that personalized...Read More

MGM Resorts International Entices Customers With Added Loyalty Program Benefits

  • June 14 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Jordan Salmon, Vice President of Loyalty Marketing for MGM Resorts International, told Loyalty360 that the company wanted to offer its loyalty program more benefits and, as a result, launched the new M life Rewards MasterCard in partnership with...Read More

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