Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Celebrations Passport Dials Up Enhanced Customer Engagement at 1-800-Flowers.com

  • March 14 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Deepening customer relationships through its loyalty program has helped raise the level of brand loyalty at 1-800-Flowers.com.   A successful loyalty program can be a key differentiator for a brand, and officials at 1-800-Flowers.com have...Read More

Pizza Hut Canada Targets Increased Same-Store Sales Growth with Launch of Loyalty Program

  • March 14 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

After Pizza Hut launched its Hut Rewards loyalty program last year, Pizza Hut Canada has followed suit.   Pizza Hut Canada officially launched its Hut Rewards program on Monday. With five consecutive online orders of $10.99 or more, members...Read More

Sling TV Partners with Pypestream to Make Customer Service Capabilities Easily Accessible

  • March 14 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Sling TV, a leading provider of over-the-top live and on-demand television programming, are always seeking to elevate the customer experience, and have the ability to connect with new and existing customers through messaging...Read More

Emotional Customer Engagement Drives Customer Experience at Pilot Flying J

  • March 13 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Pilot Flying J, the largest operator of travel centers in North America, know a little something about catering to customers.   Based in Knoxville, Tenn., Pilot Flying J has more than 750 retail locations in 44 states, roadside...Read More

Chuck E. Cheese’s Magnifies Customer Experience with First-Ever Loyalty Program

  • March 13 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

With an eye toward enhanced customer experience, officials at Chuck E. Cheese’s recently launched the company’s first-ever loyalty program called The More Cheese Rewards.   The program offers members exclusive rewards that are...Read More

7-Eleven Eager to Engage Female Entrepreneurs in Franchise Giveaway Contest

  • March 13 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For 7-Eleven officials, their “W.E. Take the Lead” Women’s Franchise Giveaway Contest—targeted exclusively to female entrepreneurs—means more than a spirited competition. The winner can choose any of the company&rsquo...Read More

Digging into Data Can Elevate a Brand’s Omnichannel Loyalty Program

  • March 12 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Like most everything else today, omnichannel loyalty is evolving rapidly.   Customers are engaging with brands on various platforms, channels, and devices, which requires loyalty marketers to provide seamless experiences at every access...Read More

Edmunds Report: Toyota, Subaru, Honda Customers Exhibit Most Brand Loyalty

  • March 12 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

As the U.S. auto industry readies itself for its most transformative period in history, according to the 2018 Edmunds Trade-In Loyalty Report, Toyota, Subaru, and Honda customers have exhibited the most brand loyalty.   “Both Toyota...Read More

Gap Reimagines Its Roots and Gains Greater Brand Loyalty

  • March 12 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Gap has been a well-known name in the retail world for several decades, but the clothing store might have lost a bit of its luster in recent years. However, it appears that the venerable marketer is making big strides in various areas that have...Read More

Loyalty360 Fireside Chat: Overstock.com Takes Pride in Delivering Memorable Customer Experiences

  • March 09 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Overstock.com has received numerous accolades for its superior customer experience and employee satisfaction as it has become one of the most trustworthy retail companies in the U.S. One of those awards came in November at the Loyalty360 Customer...Read More

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