Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Bond Brand Loyalty Partners With Hinda Incentives on SynapzeINSTANT

  • May 02 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Bond Brand Loyalty, North America’s leading brand loyalty agency, recently announced a new partnership with Chicago-based Hinda Incentives, which will become part of Bond’s reseller partner network. A leading provider of incentive...Read More

Qubit Upgrade Targets Relevant and Personalized Customer Experience

  • April 29 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Understanding, segmenting, and targeting online customers presents an ongoing challenge for marketers. Qubit, a pioneer in delivering data-first customer experiences, this week launched a comprehensive upgrade to its premium digital experience...Read More

U.S. Bank Launches Deal Local, Adds Value to Customer Experience

  • April 28 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

U.S. Bank officials have been working on various ways to add value to the overall customer experience. And with Deal Local−a new mobile app designed to help local businesses attract new customers and build loyalty with their existing...Read More

Loyalty Program an Option for Chipotle on Its Road to Brand Loyalty Recovery

  • April 28 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Chipotle has always had a significant amount of customer loyalty. Following the E.Coli outbreak last year, Chipotle took a hit on the customer loyalty front. What’s more, company officials on Tuesday reported a net loss of $26.4 million for...Read More

Transfarency Campaign, Loyalty Program Take Off at Southwest Airlines

  • April 28 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Southwest Airlines were delighted with the company’s first-quarter results, noting the marketing department’s stellar performance in highlighting the “Transfarency” campaign and the momentum with the Rapid...Read More

McDonald’s Continues to Build Momentum, Elevate Customer Experience

  • April 27 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

McDonald’s CEO Steve Easterbrook is very pleased with the company’s first-quarter performance, which came on the heels of momentum built from the end of 2015. During the company’s April 22 earnings call, Easterbrook touted the...Read More

Time Warner Cable Provides Heightened Customer Experience

  • April 27 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Anyone who has an appointment to repair anything wrong with their cable television wants anything that can make the customer experience better. Time Warner Cable customers will soon receive just that through the company’s use of Glympse...Read More

Mazda Takes New Approach to Customer Loyalty

  • April 26 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Mazda wants to elevate its customer engagement, heighten its customer loyalty, and spark its brand advocacy. As a result, it has taken a new approach to these critical customer engagement pieces. Tim Manning, Vice President of Customer Service...Read More

Hilton Expands Partnership with Uber for Elevated Customer Experience

  • April 26 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Hilton Worldwide and Uber customers wanted an elevated customer experience and, as a result of the expanded partnership between the two companies, that will happen via an integration of apps. Rich DiStefano, Senior Director, Mobile Products at...Read More

Epsilon Launches New Solution That Helps Clients Inspire Customer Loyalty

  • April 26 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The Epsilon OTT Audience solution is unique. Company officials tout its ability to help brands inspire customer loyalty.Epsilon, a global leader in creating connections between people and brands, recently launched its over-the-top (OTT) audience...Read More

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