There are many theories as to why some loyalty programs succeed while others either fail or exist on auto pilot without generating ongoing customer engagement. Loyalty360 talked to Meg Tronquet, Manager of Marketing Strategy for Lenati, to learn more about the science behind habitual consumer behavior that loyalty marketers should leverage when designing and implementing loyalty programs.
Can you talk about what you mean by “science habit formation” and how it can boost your loyalty program?
Tronquet: Creating a....