When it comes to customer engagement for health care companies, a literacy challenge exists.
According to a new study from UnitedHealthcare, many Americans do not understand basic health insurance concepts that are important to using their health plan benefits. Consider that only 7% of respondents could successfully define all four basic health insurance concepts: Plan premium, deductible, co-insurance, and out-of-pocket maximum. More than 60% of respondents successfully defined plan premium and deductible; however, respondents had a....