As a sign of increased digital customer engagement on a global level, Pizza Hut International President Milind Pant told Loyalty360 that mobile is at the forefront of the company’s strategy.
“We are focused on making it easier to get a better pizza and the mobile experience plays a significant role in that,” Pant explained. “Everything we do starts with mobile and making that brand experience as easy as possible is a top priority.”
Amid these highly digitized times for loyalty marketers, Pizza Hut, which....