The relationship between the digital and in-store experiences has been a hot topic for marketers in recent years. As shoppers continue to adopt the mobile and online platforms for retail shopping, it’s become imperative that brands stay on the cutting edge of technology in customer experience and issue resolution.
One such omnichannel platform, Kibo, took a look at how exactly this bridge between in-person and digital is being built in its latest research, “In-Store Meets Online: Unifying the Retail Customer Experience.....