As the customer loyalty space develops, many brands struggle with finding innovative ways to engage customers with a program. For every “new” idea, there are likely dozens of offerings that give consumers the same experience elsewhere....Read More

Loyalty programs continue to grow as a whole, but increasing demands have slowed that growth over the last two years. This, from Colloquy’s newly released 2017 Loyalty Census, a report analyzing trends regarding the customer loyalty industry...Read More

In hospitality, loyalty programs are a dime a dozen. What was once a differentiating factor, rewarding customers for loyalty is now little more than a baseline expectation. With hotel groups around the world now looking for new ways to stand out...Read More

Already an immensely powerful brand in casual dining, Buffalo Wild Wings continued its growth today with the nationwide launch of its new Blazin’ Rewards loyalty program.   At a glance, the program is a simple earn-and-burn structure...Read More

As the race to make loyalty program enrollment and participation easier continues, Scotiabank has taken another step in improving mobile capabilities and creating a seamless experience for its customers. Through a partnership with Points...Read More

The increasing prevalence of artificial intelligence across facets of everyday life has been a theme for several years now, and shows no signs of slowing. As our day-to-day activities are made easier by things like virtual assistants and chatbots,...Read More

Thanks to the marketing efforts of brands, it’s easy for us as consumers to forget that loyalty programs, like all facets of business, are highly iterative. When a loyalty program is in its infancy, its points system, rewards mix, and...Read More

Today’s world has become saturated with marketing and advertisement efforts, and it often seems that customers are more eager to delete these brand messages than take note of them.  As marketers look for ways to spark engagement in both...Read More

Offering ubiquitous rewards is a surefire way to increase engagement with a loyalty program. Giving members a reward option that is easily convertible into a wide variety of choices almost guarantees an uptick in redemption rates, and few things...Read More

There’s a fine line between making a sale and alienating customers through poor CX, and it seems that financial institutions, many of which have enjoyed skyrocketing satisfaction scores in recent years, are starting to push clients away by...Read More