The increasing prevalence of artificial intelligence across facets of everyday life has been a theme for several years now, and shows no signs of slowing. As our day-to-day activities are made easier by things like virtual assistants and chatbots, AI has cemented itself as a pillar upon which countless future technologies can be built.
In light of this rapid proliferation, it should come as no surprise that artificial intelligence is beginning to take hold in the world of marketing, an industry that is witnessing a competition to....