Customer Intelligence Investment Keys Customer Engagement at Wolverine Worldwide
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Wolverine Worldwide, an American footwear manufacturer with a global footprint that spans approximately 200 countries and territories, invests in customer intelligence to key customer engagement initiatives that spark brand loyalty. Wolverine Worldwide, which dates back to 1883, has an ever-expanding portfolio that includes: • Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Keds®, Merrell®, Saucony®, Sebago®, Soft Style®, Sperry®, Stride Rite Children’s Group®....

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