Although the past fiscal performance hasn’t quite been so appealing for teen apparel retailer Abercrombie & Fitch, there is hope on the horizon as the company moves strategically toward a new brand identity and increased customer loyalty.
Consider the following:
Net sales for the company’s second quarter of $783.2 million were down 4% versus last year, with comparable sales for the second quarter down 4%. What’s more, Abercrombie's sales dropped for the 14th consecutive quarter.
Direct-to-consumer sales....