Loyalty360 Member Profile

In the larger picture of increased customer loyalty and enhanced customer experience, effective content marketing is viewed as a key element to magnified customer engagement.Earlier this year, Greg Sultan, SVP Strategist for Customer...Read More

Email marketing will be a critical element tied to customer engagement during the upcoming holiday season for Deborah Lippmann, a global brand of beauty products used by various A-list celebrities. Deborah Lippmann is following its brand mantra...Read More

McDonald’s and the Philadelphia Eagles want to offer customers memorable experiences that instill brand loyalty. The pair announced an extension of their partnership through the 2019 season. This marks the third consecutive season that...Read More

Perks.com CMO Deb Broderson participated in a recent webinar titled, “Why Cash is Not King in Your Channel Incentive Programs.” The webinar delved into the psychology of sales incentive programs to ask what really motivates channel...Read More

That is the question. Will Samsung take a hit in the customer loyalty/customer confidence department after the Galaxy Note7 recall? According to a new survey from Branding Brand, a leading mobile ecommerce platform, the answer to that question is...Read More

Officials for Bazaarvoice, the consumer-generated content solution provider creating the world’s smartest shopper network, hope that their new partnership with Social Media Link (SML) will lead to bigger and better levels of customer...Read More

It’s been a most interesting year for Chipotle, as it has attempted to recover from an E coli outbreak that impacted 60 people who ate at the massively popular burrito chain, and this past summer’s first-ever loyalty program (Chiptopia...Read More

As a sign of increased digital customer engagement on a global level, Pizza Hut International President Milind Pant told Loyalty360 that mobile is at the forefront of the company’s strategy. “We are focused on making it easier to get...Read More

When it comes to customer engagement for health care companies, a literacy challenge exists. According to a new study from UnitedHealthcare, many Americans do not understand basic health insurance concepts that are important to using their health...Read More

At OneMain Financial (formerly Springleaf), genuine care triggers long-term customer loyalty. Those 1-to-1 interactions, knowing customers by first name, have become an integral component of OneMain Financial’s successful business model...Read More