Mobile has taken off in recent years as far as its wide-ranging impact on customer engagement and, ultimately, brand loyalty.
Loyalty360 hosted a webinar on Thursday titled, “The State of Mobile Loyalty: Bridging the Gap Between Consumer Expectations and Current Brand Strategies,” which was presented by 3C Interactive.
Current research shows that 52% of consumers say that mobile loyalty rewards motivate them to purchase more often, but only 35% of brand marketers say they know how to launch a mobile loyalty program.
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