Plenti launched in mid-2015 as the first U.S.-based coalition loyalty program, which included several leading brands such as American Express, Macy’s, Rite Aid, AT&T, ExxonMobil, Macy’s, Nationwide, Hulu, Rite Aid, Enterprise Rent-A-Car, Expedia, and Direct Energy.
Plenti, which is run by U.S. Loyalty, a division of American Express, is the first loyalty program of its kind to ever feature such a significant list of widely known top brands in the U.S.
But, some recent developments have placed Plenti’s future....