New Barnes & Noble CEO Sees Solid Foundation of Trust to Build Brand Loyalty
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Demos Parneros might be the fifth CEO at Barnes & Noble in the past four years, but he is optimistic about the company’s future as it relates to brand loyalty. Parneros was named CEO in April when he was promoted from Chief Operating Officer. “Over the past six months I’ve spent a lot of time visiting stores and meeting with our booksellers and customers,” Parneros said during the company’s fourth-quarter earnings call. “During those visits, I’ve heard a lot of valuable feedback on the things....

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