Enhanced customer expectations have led many brands to consider and implement customer loyalty programs that can help glean greater customer insights that can be leveraged for effective personalized engagement.
Loyalty360 CEO and CMO Mark Johnson led a compelling panel discussion titled, “The Changing Role of Leadership in Building Customer Loyalty,” on Tuesday at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty. Loyalty Expo is slated for May 24-26, 2016, at the DoubleTree....