Regal Cinemas launched its Crown Club loyalty program in 2001 and, while it recorded reasonable growth during the ensuing years, it remained passive and did not fully engage customers. The brand challenge became how to drive attendance, box office, and market share.
Ken Thewes, Chief Marketing Officer of Regal Entertainment Group, talked about this theme and more during his session, “How to Connect Customers to Your Brand,” on Tuesday at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer....