Loyalty360 Member Profile

As CMO of TIBCO Software, Thomas Been knows the importance of effective and impactful customer experience. TIBCO Software is an American company that provides integration, analytics, and event-processing software for companies to use on-premises...Read More

Technology solutions play such an important role today for loyalty marketers. Finding and leveraging the right solutions can lead to heightened customer engagement and brand loyalty. For business travelers, technology has opened up new and...Read More

Williams-Sonoma CEO Laura Alber knows that differentiation through customer experience is the path to greater success. Last year, Alber touted the company’s mission spearheaded by its customer-centric initiative, which includes supply chain...Read More

Officials at Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, realized their loyalty program needed a refresh. Hibbett Sports operates more than 1,000 stores in 33 states. Sarah Sharp-Wangaard, vice president of...Read More

Wine.com CMO Peter Elarde believes that being able to personalize the customer experience sets the company apart. Loyalty360 talked to Elarde about this theme, among other customer loyalty issues.What prompted the new website and what are your...Read More

Ruby Tuesday is in a tough position and company officials hope to turn things around with a “relentless” focus on improving the customer experience. During Monday’s fourth-quarter earnings call, Ruby Tuesday CEO Jim Hyatt...Read More

At Loyalty360, we interview brands on a daily basis and it is widely understood that the customer is in the driver’s seat today. As a result, marketers must listen and adhere to what customers are telling them. In Marketo’s report...Read More

All loyalty marketers want to know the defining characteristics of effective and impactful customer loyalty. To help our audience in that light, Loyalty360 will present a webinar titled, “CMO Challenge Report: The Defining Characteristics...Read More

For more than 20 years, West has been leading the way in hosted and cloud-based solutions, with unified communications, safety services, and customer experience management solutions like IVR, cloud contact center, and notifications. Loyalty360...Read More

Phillips 66 officials hope to ignite customer engagement through their new partnership with GasBuddy. Phillips 66 selected GasBuddy Business Pages, the smartphone app company’s B2B Retailer Software-as-a-Service (SaaS), to help drive...Read More