Loyalty360 Member Profile

Robert McDowell, Chief Commercial Officer at Choice Hotels International, told Loyalty360 that from a loyalty program new membership perspective, 2016 has already exceeded the totals from 2014. “We’ve been looking at member rates and...Read More

In the new book, IGNITE: Setting Your Organization’s Culture on Fire with Innovation, co-authors Randal C. Moss and David J. Neff explore the roots of innovation and how to change an organization’s culture to embrace it, define...Read More

Azim Esmail, founder and CEO of RewardOps, believes that his company has something unique and significant to offer loyalty marketers. Esmail participated in a Q&A with Loyalty360 to talk about his company that launched in early 2013.Can you...Read More

Silvercar, the next generation car rental and shared mobility company that launched in February 2012, is looking to take a giant step forward when it comes to customer engagement and brand recognition. The company recently announced that Hall of...Read More

Kmart is hoping for a slam dunk customer experience as it partners with Risewear to launch a new lifestyle athleisure brand of maximum performance footwear via “The Rise™ Challenge” – an epic parking lot slam dunk contest...Read More

Discussion of mobile in the loyalty marketing industry has become a common occurrence these days because so many companies are investing in mobile to meet customer expectations and to increase customer engagement. Sabre Corporation recently...Read More

Michaels, North America’s largest arts and crafts specialty retailer, wants to elevate its customer experience and what better way to execute on that goal than with a new loyalty program. This week Michaels unveiled a new, free loyalty...Read More

Every point of the customer experience is crucial to Globalegrow, a trend-setting online clothing brand that operates Sammydress, Rosegal, and Zaful. As a cross-border ecommerce company since 2007, Globalegrow officials understand the need to...Read More

We hear so much about apps in the loyalty marketing industry. Ostensibly, there is an app for nearly everything. As mobile customer engagement races to greater heights, it appears that financial institutions are lagging behind in this department....Read More

Creating a memorable customer experience is truly a way to achieve brand differentiation. Just ask The Northwest Company, a leader in the home textile industry and the No. 1 blanket and throw manufacturer in the United States. This week the...Read More