Loyalty360 Member Profile

What a difference a couple of months makes? For Pier 1 Imports, brand loyalty appeared to be headed for a steep decline amid four consecutive quarters of declining sales, a CEO set to leave the company at year’s end, and contention from a...Read More

Western Union was one of the first money transfer operators to work with mobile operators in Africa, where the success of mPesa has been highly touted, according to Anand Kirshnaswamy, Western Union’s vice president, mobile product...Read More

Barclaycard officials use terms such as values-led, innovative, collaborative, engage, delight, and grow. Redefining the customer experience lies at the heart of their mission. Barclaycard US is one of the fastest growing top-10 credit card...Read More

For Fanatics, the largest online retailer of licensed sports apparel and merchandise, emotional customer/fan engagement is sparked by the deeply-rooted loyalty customers have for a professional or collegiate team. As a result, Doug Glazer...Read More

To answer that provocative question, Loyalty360 reached out to DataCandy president and CEO Lorne Schwartz.For years, it seemed, mobile was a burgeoning topic among loyalty marketers, but few wanted to dive in head first. Now, within the past year...Read More

As 2016 wanes toward completion with 2017 just ahead, loyalty programs are gaining momentum and appear to be more popular than ever. According to Nielsen’s Global Loyalty Sentiment Survey, more than 74 percent of loyalty program...Read More

Jeff Sopko, president of Baesman, knows what has led to Shoe Carnival’s successful Shoe Perks loyalty program, which eclipsed the 12 million-member mark during the company’s fiscal third quarter. “Shoe Carnival has invested a...Read More

Chili’s® Grill & Bar is always trying to improve its customer experience any way it can and its successful loyalty program, My Chili’s Rewards, is a great place to start. Combining the program with Plenti, the first U.S.-based...Read More

Verint recently announced enhancements to its Social Engagement solution, which support an integrated multi-departmental approach for managing and enriching customers’ social interactions. While many organizations have embraced social media...Read More

It appears that the CMO position’s responsibilities have shifted toward a greater emphasis on driving business growth and brand loyalty. A new report from The CMO Council titled “The CMO Shift to Gaining Business Lift,” focuses...Read More