Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Loyalty Programs Influence the Customer Journey

  • December 09 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty programs can have a major impact on customer engagement and, ultimately, brand advocacy. But, most people don’t realize how it can impact the rest of the customer journey. Loyalty360 will host a webinar on Tuesday, Dec. 13, 2016...Read More

Driven by Emotional Customer Engagement, Fanatics Wants to be No. 1 Fan Brand in the World

  • December 09 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At the end of his compelling session, “Fueling Fan Passion: How Fanatics Creates Emotional Engagement and Customer Loyalty,” Monday at the 6th annual Engagement & Experience Expo presented by Loyalty360, Doug Glazer, director of...Read More

A Culture of Engaged Employees Creates True Customer Experience

  • December 09 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

During a fascinating panel discussion, “A Perspective from the 2016 CX Finalists,” on Wednesday at the 6th annual Engagement & Experience Expo presented by Loyalty360, 1-800-CONTACTS Marketing Manager Thomas Rohrer summarized what...Read More

Regal Entertainment Group is the Star Attraction at Loyalty360’s CX Awards

  • December 07 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty360 CEO Mark Johnson touted this year’s keen focus on measurability at the outset of the third annual Loyalty360 CX Awards Tuesday at the 6th annual Engagement & Experience Expo presented by Loyalty360. The Loyalty360 CX Awards...Read More

Anatomy of a 360-Degree CX Award Winner

  • December 07 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Kelly Hawkins, vice president of loyalty for Regal Entertainment Group, the parent company of Regal Cinemas, which successfully relaunched its Crown Club loyalty program in February, said that about 40 percent of all transactions come from the...Read More

1-800-Contacts Snares Loyalty360 CX Award for Customer Insights

  • December 07 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

As the largest contact lens retailer in the United States, 1-800-Contacts knows quite a bit about its loyal customer base and views customer experience based on customer insights as the ultimate point of differentiation. Founded in 1995, 1-800...Read More

U.S. Bank’s Real-Time Rewards Show Correlation Between Redemption and Loyalty Program

  • December 06 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Bob Daly, senior vice president of retail payment solutions at U.S. Bank, the fifth-largest commercial bank in the U.S., believes that Real-Time Rewards, a patented process that uniquely streamlines the redemption experience, will significantly...Read More

Challenges Remain for Customer Experience as Brand Differentiator

  • December 06 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer experience is widely viewed as a key differentiator among loyalty marketers and the challenges associated with it are always apparent. Many elements are attached to customer experience and some of those were discussed during a session...Read More

C Spire’s Customer-centric Focus Drives Brand Loyalty

  • December 05 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

C Spire, which earned the Platinum Award in the “Voice of the Customer” category at the inaugural Loyalty360 Awards in March 2014, is always thinking about its customers. The Mississippi-based diversified telecommunications and...Read More

Schultz to Step Down as CEO at Starbucks, Impressive Customer Loyalty Bodes Well for Future

  • December 05 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Starbucks CEO Howard Schultz may be stepping down next year from his current role for the iconic global company, but it seems apparent that the incredible amount of customer loyalty, fueled by growing with digital technology and mobile engagement,...Read More

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