Staples has teamed up with global superstar Katy Perry to raise awareness about public school teachers and their ongoing financial obligations to purchase equipment for their classrooms. As a result, Staples and Katy Perry launched a new public service announcement in support of DonorsChoose.org, a charity that has funded more than 700.000 classroom projects for teachers and has positively impacted more than 18 million students.
Staples officials hope their consumers will be drawn to the emotional customer engagement via this new PSA.
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