Many insurance providers are clinging to archaic business practices, making it difficult to differentiate themselves and cultivate customer loyalty.
But, according to a new study from Watermark Consulting, insurance companies that deliver a great customer experience are rewarded over the long-term, by consumers and investors.
Some insurance companies are using innovation in customer experience to change their business models and attract more brand loyalty:
Pay-as-you-drive, usage-based auto insurance policies reduce insured costs....