Loyalty360 Member Profile

At Loyalty360, we talk to brands on a daily basis about a myriad of opportunities and best practices related to customer loyalty, customer engagement, voice of the customer, customer experience, and the rapidly changing technologies that can help...Read More

Loyalty marketers have long discussed omnichannel customer engagement as one of their top priorities. Effective omnichannel customer engagement is a critical piece of the customer loyalty puzzle and drives the engine behind brand advocacy. Given...Read More

James Lanyon, director of strategy at T3, believes that loyalty has “a lot more runway now, meaning there are significantly more opportunities for brands that truly believe in it.” Loyalty360 caught up with Lanyon to learn more about...Read More

For JetBlue, service is an integral part of its overarching commitment that helps inspire others and elicit brand loyalty. November is known as Philanthropy Month at JetBlue, recognizing those who actively volunteer in their communities. As part...Read More

Digital commerce is on the rise once again, according to a new Gartner survey of marketing executives, and its importance lies, in part, in its ability to directly impact and drive customer loyalty and customer engagement. “Digital commerce...Read More

When Whole Foods launched a customer loyalty program pilot in the greater Philadelphia market in February 2015, Clay Walton-House, principal and lead of customer retention & loyalty practice, Lenati, didn’t think it...Read More

John McDonald, director, loyalty and guest engagement at Honolulu-based Outrigger Resorts, told Loyalty360 that company officials not only wanted to recognize their loyal guests, but they wanted to get to know them even better, paving the way for...Read More

For a large majority of retailers, the holiday season represents the crucial time of year from a fiscal standpoint. Often lost amid the tunnel vision-minded executives seeking major sales increases is providing enjoyment along with greater and...Read More

For CVS officials, truly listening to their customers has reaped grand dividends in the brand loyalty department. Some companies launch loyalty programs and achieve early success, but don’t spend the time to constantly monitor and enhance...Read More

Innovation and digital customer engagement walk hand-in-hand at Dunkin’ Donuts. Now, Dunkin’ Donuts celebrates its enormous brand loyalty and becomes the first national coffee chain to enable gifting and payment within Messages in iOS...Read More